JOB TITLE:

Community Engagement Officer

REPORTING TO:

Registered Manager

SALARY:

£26, 247.00 pro rata (£13998.40 for 20 hours per week)

HOURS:

20 hours per week

PURPOSE OF THE ROLE

The Community Engagement & Marketing Officer plays a key role in growing Radfield Home Care by building strong relationships within the local community and promoting our services both face-to-face and digitally.

This role is not a care delivery role. It is suited to someone with a genuine understanding of the health and social care sector, who is confident in networking with professionals, creating digital content, and representing a premium care provider in the community.

You will work closely with the Registered Manager and wider leadership team to drive referrals, increase brand awareness, and support sustainable business growth.

IMPORTANT INFORMATION – PLEASE READ BEFORE APPLYING

This role:

• Does not involve providing personal care

• Does require confidence with networking, relationship-building, and digital marketing

• Does require an understanding of the care sector
  
  

Applicants without experience or understanding of health and social care, or without experience creating digital content for business purposes, are unlikely to be shortlisted.

Principal Responsibilities

• Increase brand awareness across Wakefield & Huddersfield

• Represent Radfield Home Care professionally at community and networking events
  Build and maintain relationships with health and social care professionals, including:
  
  

  • Hospital discharge teams

  • Social workers

  • District nurses

  • GP practices

  • Social prescribing teams

  • Occupational therapists
    
    

• Develop partnerships with community organisations, referral sources, and local stakeholders

• Create and manage digital content across social media and other platforms

• Produce newsletters, email campaigns, basic marketing materials and blog content

• Identify and create opportunities for events that support engagement and referrals

• Track and review marketing and engagement activity to demonstrate impact and ROI

• Maintain up-to-date knowledge of the care sector and local landscape

• Support recruitment marketing by building relationships with referral partners

• Any other duties appropriate to the role

Essential (Non-Negotiable)

• Demonstrable understanding of the health & social care sector (e.g. domiciliary care)

• Experience building professional relationships with external stakeholders

• Experience creating and posting digital content for business use (e.g. social media, newsletters, campaigns)

• Confident communicator, both face-to-face and in writing

• Comfortable attending networking events and representing an organisation independently

• Highly organised, self-motivated, and able to manage multiple activities

• Professional manner and appearance

• Full UK driving licence and access to own vehicle
  
  

Desirable

• Previous experience working within domiciliary care or home care

• Experience using CRM, design, or scheduling software

• Marketing, communications, or community engagement experience within a regulated sector

OBLIGATIONS

The amendments to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (2013 and 2020) provides that when applying for certain jobs and activities, certain convictions and cautions are considered ‘protected’. This means that they do not need to be disclosed to employers, and if they are disclosed, employers cannot take them into account.

If you have any adult cautions (simple or conditional) or spent convictions that are not protected as defined by the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020? You will need to disclose them.

Employees must be aware of the responsibilities placed upon them under the Health and Safety at Work Act 1974, to ensure that the agreed safety procedures are carried out to maintain a safe working environment for clients and employees.

This role requires contact with vulnerable clients and therefore all roles will be subject to enhanced DBS disclosure, a check against the Adult First register and satisfactory references from previous employers (or other suitable referees.)

All staff are required to respect the confidentiality of all matters that they might learn in the course of their employment. All staff are expected to comply with requirements under the Data Protection Act 1998.