Job Title: Marketing & SEO Executive

Location: Shrewsbury (National Office) + Hybrid

Contract: Full-Time 

Salary: £26,000 - £30,000

Join Our Team as a Marketing & SEO Executive

We are looking for someone committed to growing their career and skillset in marketing and SEO as part of a friendly and ambitious National Office team on a mission to be the private home care brand of choice in the UK.

You will join a team driving Radfield Home Care’s brand visibility and reputation through the creation of high-quality marketing content, proactive management of digital channels, and the delivery of strategic marketing initiatives.

You will be supported to develop your skills amongst a knowledgeable team, providing templates, structure and process guidance.

You will be responsible for identifying opportunities to enhance online performance, implementing SEO and link-building strategies, and exploring new technologies, including generative AI, to deliver measurable business impact.

Key Responsibilities

Brand & Digital Channel Management

• Proactively monitor Radfield’s digital presence on our website and in key directories/listings, ensuring messaging and creative outputs are consistent and optimised across platforms.
• Identify gaps and opportunities in digital performance and lead projects to address them.
• Work with external agencies and franchise offices to enhance performance in paid search, organic visibility, and technical optimisation.

SEO & Online Visibility

• Monitor and maintain brand presence across key digital platforms.
• Conduct keyword research, competitor analysis, and implement on-page and off-page SEO strategies.
• Develop and execute link-building campaigns to strengthen domain authority.
• Monitor website performance, using analytics to inform improvements.

Content Creation & Copywriting

• Produce case studies and human-interest content that supports the brand narrative and care sector positioning in the brand tone of voice.
• Write compelling, brand-aligned copy for web pages, blogs, newsletters, social media, and campaigns.

Innovation & Emerging Technology

• Collaborate with the national office team to explore and pilot the responsible use of generative AI in marketing.
• Recommend and lead projects that integrate new tools or technologies to improve efficiency and impact.

Campaign & Project Management

• Coordinate with the marketing team to plan and deliver marketing campaigns aligned to national and local business objectives.
• Measure and report on outcomes, recommending improvements for future activity.

Stakeholder and Third-party Management

• Work alongside stakeholders within the same office, and across a national franchise network.
• Maintain effective communication between the national office and network stakeholders.
• Effectively work alongside and in collaboration with external organisations and agencies, representing Radfield Home Care as the client.

Qualifications and desirable attributes

Skills, knowledge & experience

• Strong copywriting ability with examples of published work.
• Experience in SEO, digital marketing strategy, and link-building.
• Familiar with analytics tools (e.g. Google Analytics, Search Console).
• Ability to demonstrate initiative and problem-solving in a marketing context.
• Project management skills with the ability to deliver campaigns.
• Interest in and awareness of new technologies, particularly generative AI, and their marketing applications.
• Excellent written and verbal communication skills with an eye for detail.

Desirable attributes and behaviours

• A driven individual with a will to learn, growing their experience and knowledge base in the digital marketing space.
• Strategic thinker with the ability to turn insights into actions.
• Creative, proactive, and able to generate ideas independently.
• Collaborative team player who can also take ownership of projects.
• Results-oriented, with the ability to track performance and deliver improvements.

A day in the life at Radfield

What a typical day may look like after onboarding

• Morning semi-formal stand-up meeting over coffee to share updates.
• Triage and respond to marketing support tickets/emails from the network.
• Update business listings to reflect the latest office changes in the network.
• Attend weekly team meeting to discuss projects, blockers, and next steps.
• Review the performance of office webpages to populate a monthly report. Share findings with your line manager with recommendations on next steps.
• Contact a franchise office to schedule training for their team member.

Why join Radfield Home Care?

Radfield Home Care has been providing quality private care for over 40 years. Named a top 20 home care group for eight consecutive years and the Most Outstanding Home Care Network in 2023, Radfield Home Care is a champion for care that people want as well as need. We exist to help our nation age well by keeping people connected to the things that matter most to them.

Our hybrid office working pattern includes two days per week working from home, allowing time to focus on tasks or discussions with colleagues.

If you are passionate about copywriting, innovative technology and digital marketing, we would love to hear from you.

Join a team that values creativity, innovation, and strategic thinking.

If you have got the drive, that is what matters the most; we can help you build the rest!

How to apply

Interested candidates should send a CV and cover letter detailing their relevant experience via the button by 31st January 2026. Radfield Home Care is an equal-opportunity employer and values diversity at all levels of our organisation.